Arksen x 10% for the Ocean
Social media strategy and content for Ocean with David Attenborough, promoting the film’s global release, driving engagement and highlighting the brand’s commitment to ocean conservation.
Arksen – Jay Morton Announcement
Social media strategy and content introducing pro expedition leader Jay Morton to the Arksen family, highlighting his expertise, adventurous credentials and the brand’s expansion into epic expeditions and adventures.
Social media strategy and content highlighting Wallpaper magazine coverage, emphasising the project’s mission, artistic vision and storytelling while driving engagement across Instagram and X.
Ashley Shaw Scott Adjaye - Wallpaper magazine
Managed social media and press support for Chaela’s feature with Only Ambition Recordings, overseeing digital content rollout and supporting PR amplification around the OAJournals release. Focused on maintaining a cohesive visual identity, aligning messaging across platforms, and increasing visibility during the campaign period.
Social Media Manager & Press Support
Arksen Overland - Social Media Strategy, Analytics & Community Management
I oversaw the social media strategy and creative direction, translating real world capability into compelling digital storytelling. From defining content pillars and visual tone to leading shoots and shaping narratives, my role ensures every post reflects authenticity, performance and purpose positioning the brand as lived experience, not lifestyle theatre.
Arksen Labs - Social Media Strategy & Creative direction
Led creative direction for social media, overseeing content planning, visual execution and narrative consistency across platforms. Focused on shaping a cohesive visual identity, guiding shoots and asset selection, ensuring all content aligned with brand values while supporting campaign objectives and sustained audience engagement.